by XTERRA on 12/23/2019

XTERRA is a global brand that champions the outdoor endurance enthusiast in their pursuit of relentless adventure.
It all started in 1996, when mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted triathletes and mountain bikers alike. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. For as different as they were, neither could resist the challenges and thrills this new multi-sport offered.
With 25 years of history, XTERRA has cultivated a passionate following of like-minded individuals who strive to be the best version of themselves in all aspects of life. This community of outdoor adventurists unite in the thrill of a challenge, the natural connection to the environment and the spirit of being an active part of the global community.

Today, XTERRA administers a global racing tour - with races in over 30 countries around the globe. As a brand, we showcase those races while also embracing the personal journey that led each athlete to the race - the training, the traveling, the resting, the lifestyle. The XTERRA brand is uniquely positioned at the intersection of racing and lifestyle.
Inspiring Adventure in the Outdoors. Enabling adventurists to discover their best selves.
We are innovative
We protect where we play
We are stronger as an outdoor community
We are active
We are global