XTERRA Adventures 2020 Episode 6 - The Culture

by XTERRA Taiwan on 03/22/2021

Since it was created in Hawaii in the mid-1990s, XTERRA has embodied the spirit of the land of its origin.

XTERRA competitors are, by nature, seekers of mana and when these athletes return to Hawaii for the world championships each autumn, their homecoming represents not just the culmination of a competitive season but also the completion of noble mission, to honor the natural world through sport.

Beyond the Olympians and world champions, XTERRA welcomes into the fold all kinds of athletes from many different backgrounds and professions, with a variety of talents, abilities and physical challenges. 

The XTERRA family is composed of athletes from many walks of life. What binds this community together is a common purpose, a genuine love for the sport, a thirst to be in nature and to share the journey with like-minded athletes. XTERRA competitors lift each other up. Their success doesn't come because of the expense of their fellow warriors. 

Nowhere is the special spirit of community more evident than at an XTERRA finish line, where racers, after hours of struggle, are quick to embrace and to celebrate.

XTERRA is hard, it’s fun, and it’s a community.
The thriving XTERRA family is the perfect place for families. XTERRA organizers around the globe put on events for athletes of all ages who want to experience the excitement of off-road competition.

"XTERRA creates the perfect environment for a family. 2018 there was three generations in my family racing at the World Championships in Maui. My son was doing the 5K, my parents did the 3K, and they created the 80-plus age group and my parents won their age groups, and then my husband and I raced the mudfest." said Cindy Skelton, Age Group Competitor.

"We’ve used XTERRA really as an excuse for a family holiday and had a good week just enjoying swimming and biking and enjoying the countryside."

XTERRA races are welcoming places for kids, who sometimes grow up to be superb athletes themselves. Like Sullivan Middaugh, the oldest of Josiah Middaugh’s three children. At age sixteen, Sullivan holds his own against the elites, showing he has the same talent, drive and love for the sport as his world champion dad.

"Not only are you allowed to run with your kids down the chute at our events, but it’s encouraged. Because we know that getting to Maui, it’s a family commitment, and we support that. And I’ll never forget the applause and cheers we got for that from the athletes. People love it. All the dads are out there, they’re so proud. They’re out there, they’re training with their kids, you see them running with prams, doing bike rides with their family. XTERRA, we are a family, and there’s families within families, we all support each other, we all love it. It’s fantastic." said Tommy Morwood, XTERRA Announcer.

I think it's very important to work for any company, especially nowadays, that values equality between men and women or values equality between anybody
Since its inception a quarter century ago, XTERRA has given its female athletes equal support in terms of promotion, prize money and overall prestige. And, unsurprisingly, women have delivered some of the sport’s fiercest rivalries and most impressive performances. 

Generations of women triathletes have thrived in a culture that has valued their athleticism from the beginning. 

"The whole reason I was in XTERRA was, I came from mountain biking where, in women’s racing there just wasn’t equality. We didn't get equal prize money. XTERRA paid us the same. And in every sort of promotion as to what was happening with the XTERRA races, the women’s race was never second to the men’s. It was always like it was just the same billing as the men’s. And so, it just made me feel that much more appreciated. It made me feel that much more powerful. It made me feel that much more capable and confident that I truly was a professional athlete, to be in a sport that celebrated the women's race." said Melanie McQuaid, 3x XTERRA World Champion; "There just aren’t that many professional sports that really celebrate the women to that extent. And this was a while ago. Obviously, everybody is starting to pull their socks up and look at, OK, women are incredible athletes. Let’s showcase this. But XTERRA has been doing it since the start. And so everything that I am as an athlete, everything that I am as a coach now in trying to bring the next generation of athletes up, is a result of this empowerment that came from, you know, XTERRA just basically giving us this opportunity and saying, here you go, let's see what you can do."


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